From the Excel sheet — Niche #3 (Generic Wellness) + exercise additions:
Clay credits cost approximately $0.003 per credit on the Growth plan. Each enrichment action uses credits differently:
| Enrichment action | Tool | Credits/record | Cost/record |
|---|---|---|---|
| Company pull (Apify/Maps) | Apify | External | ~$0.0002 |
| Multi-location detection (AI website scrape) | Clay AI | 4–6 credits | ~$0.015 |
| Software detection (BuiltWith) | BuiltWith | 1 credit | ~$0.003 |
| Owner email (Apollo waterfall) | Apollo→Hunter | 2–4 credits | ~$0.009 |
| Phone (already from Maps) | Google Maps | 0 extra | $0.00 |
| Total per company | ~7–11 credits | ~$0.027 |
| Scenario | Records to enrich | Estimated total cost |
|---|---|---|
| Phone only (already from Maps, 80% hit rate) | 112,500 | ~$225 (Apify only) |
| Full enrichment (email + tech + location detection) | 112,500 | ~$3,037 |
| Smart waterfall (filter first, enrich survivors only) | ~60,000 | ~$1,620 |
Show at least 5 records fully enriched with: business name, website, phone, email, owner name, software used, single/multi-location flag, employee count. Label columns clearly.
Screenshot every Clay enrichment column setup — show the data source selected, the prompt used (for AI steps), and the field mapping. This is what they'll review with you in the debrief.
State your total TAM estimate (~120k), your ICP 1-2 segment (~45k), and ICP 3 segment (~75k). Explain how you derived these — e.g., market research showing Mindbody has ~X% of wellness booking market.
Use the format above — credits per step, cost per record, total to reach 90k phone numbers. Show the smart waterfall approach vs. full enrichment and recommend the cheaper path.
State: ~112,500 records to enrich at ~80% phone hit rate. Total cost estimate: $225–$3,000 depending on what else you enrich alongside phone.
Every step, mention why you chose this tool over an alternative and how many credits it uses. SalesCaptain's core value prop to clients is ROI — demonstrate you think the same way.
Don't run all enrichments on all records. Pull wide → filter aggressively → enrich the qualified set. This is the "cost-effective workflow" they asked for. Name it as a waterfall and explain the logic.
The ICP sheet says Atlanta is priority 1. Structure your Google Maps pulls accordingly — city-level first, then state, then nationwide. This shows you read and used the brief.
The brief says "make notes and screenshots for every step." Treat the Google Doc as a handover document — someone else should be able to rebuild your workflow from it. This is a direct test of whether you can support Campaign Managers.
They explicitly said "even 5 records is fine." Running hundreds of enrichments wastes Clay credits that aren't yours. Do exactly 5–10 fully enriched records to demonstrate the workflow works, then extrapolate costs mathematically.
The single vs. multi-location split is a core deliverable. If you don't show how you detect and filter chains, you've missed a key requirement. Make it an explicit column in your Clay table.